A local furniture importer wanted a brand for a new range of high quality and extremely comfortable leather reclining and lifting chairs. The pitch for the brand asked "How does your chair greet you when you get home?" Does it nod and say what's up? Does it smile and shake you warmly by the hand? Or does it wrap its arms around you and give you a great big HUG!
The warm colours, soft rounded fonts, wrapped smiling arms and mittened style hands immediately give you a feeling of security and wellbeing. After all everybody needs a hug.