Treetopping.co.nz is a Canterbury owned business that specialises in a "complete controlled process". While the tree is being "topped" a clamp attaches to the trunk and then when cut, lowers the removed section under complete control to the ground. This prevents falling debris and removes any danger as well as preventing damage to the machine, lawns and any nearby structures before it is taken away.
The logo enforces the idea of nature being controlled with the tree icon and the negative space adds drama to the design. The tag line advertises the advantages of the specialist machinery and the full service on offer.