PIA Scenic Flights
Pacific Island Air (Part of the GCH Aviation Group) wanted to increase awareness of its range of flights to local Tourism Operators, Hotels and tourists on Fiji and the surrounding islands. The biggest hurdle to selling sightseeing tours in this particular destination is that people are already surrounded by such beauty, why would they leave it to go somewhere else? So a series of exhibition stands, printed marketing material and magazine advertisements were created to underline just how remarkable these destinations and experiences are, particularly when viewed from the air. As the ad pointed out, "Paradise. It's just the start".